Pitti Uomo: from 14 to 17 June 2022 at the Fortezza da Basso in Florence, the men's fashion event returns with the participation of 640 companies and new collaborations
The show dedicated to men's fashion will offer new contents and collaborations and a rich calendar of events and international launches.
At the center of attention are fashion trends, with great attention to the creativity and manual skills of Italian and international designers, as well as a focus on innovation and sustainability.
On stage the new collection dedicated to menswear and lifestyle.
This year's theme will be "Pitti Island", guide of summer 2022: an imaginary island connected to the rest of the world for a mutual and constant exchange. A sociable, open, thoughtful and sensitive land, an island with selected botany where you can be together before embarking on a new journey.
These are the words of Agostino Poletto, general manager of Pitti Immagine:
In all this we read a perfect metaphor of our salons and the objectives we want to achieve at each edition, selecting the best of fashion creativity
This year at Pitti Uomo, a strong call for innovation. In fact, the DIS stand 11 will be set up in the central pavilion: a location for the "Virtual try On", thanks to the platform developed by Future Fashion, where you can wear shoes in the virtual world.
A 3D footwear collection, a mix between technological innovation and sustainability, because augmented reality saves material and production costs.
Pitti Uomo in Florence, from 14 to 17 June, will be organized in five macro areas that tell the soul of contemporary menswear: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, as well as S | Style sustainable style, a dedicated Pitti Discovery Foundation project to responsible menswear.
A 2022 recovering after 2020: foreign trade is back, thanks to favorable dynamics, even if nothing is like the pre-pandemic levels.
Now weighing on the economy is the Russo-Ukraine war which has brought about several changes. Fewer people will certainly come from the Eastern markets: this is penalizing for international fairs, such as Pitti, which count on markets of such magnitude.
The latest edition focuses on selection and quality and the increase, compared to the past, of small brands and the lifestyle offer.
Despite the historical period, 15,000 buyers are expected: there is no talk of a restart, but of a new march and different perspectives of the men's fashion market.