In 2020 in Verona, in an improvised artisan workshop within the walls of the house, Custom Business was born.
A project that over time has transformed into a real brand. Today Custom Business produces handcrafted leather bags, handmade in Italy for men and women. Customizable bags: you can choose the sizes, the leather, the color and the internal fabric and the accessories.
Each product is the result of Italian craftsmanship handed down from generation to generation, a tradition that distinguishes Italian genius and style all over the world.
The Brand is built on three fundamental pillars: Made in Italy, sustainability and "made to measure".
On April 22 the fashion show and the launch of the new bags line in the "Spazio Next" showroom in Desenzano del Garda
On April 22nd we were able to touch the Custom Business bags first hand, evaluate their quality and design, listening to the words of Vito who told the story and philosophy of his Brand.
A brand, a family, a dream and a project. The bag contains the precise intent to convey the value of handmade and Made in Italy production.
Watch the video of the talks with Vito Di Lorenzo: Made in Italy: focus on artisan leather goods and its potential.
Interview with Vito Di Lorenzo, CEO of Custom Business
When and how was Custom Business born?
Ever since I was a child, I used to ask my mom to iron clothes (I still love ironing my shirts and pants today) and give me anything to mend with a needle and thread (all this experience was useful to me when at 26 I went to live alone in Spain for one year). That's why in full lock-down, together with my inseparable sewing machine, I started experimenting with a new way of seeing fashion. Pants, vests, ties, masks, bags in felt and subsequently in leather made on request and made to measure. From there came the idea of creating a brand that would combine the Italian artisan tradition and the innovation learned over many years of work in several different sectors. Tradition and innovation are the pillars of this project to relaunch the real made in Italy in the world. So in May 2020 in the improvised artisan workshop in my home this adventure began in a sector that has a lot of potential, that is the artisan leather goods and specifically the men's bags to start, and then to expand the project to the whole world of women who they work. Hence the name of the company. Custom Business - tailor-made work, because we make handcrafted bags in high quality tailor-made leather and all strictly 100% made in Italy certified by Confartigianato Imprese.
What is the philosophy of the brand?
Creating custom-made, iconic and personal business bags in leather using fine and ethically sustainable materials, preferring suppliers who follow our guidelines, namely: Made in Italy, customizable and sustainable.
The naming is very particular. Why did you choose to call the brand like that?
We have a dream, that is: "to make Made in Italy great again in the world" and for this reason we chose a name in English, immediately giving an international imprint to our project.
Customizable, agile and unique work; tailor-made translates into: CUSTOM BUSINESS.
What is the production process of a bag?
The first step is to understand the use that will be made of the bag, to understand the dimensions and any accessories, then a sketch is drawn together, the leather and the internal fabric are chosen and then the construction project is developed. Once it has been ascertained that everything is in line with the requests, we proceed with the creation of the pattern, the hand cutting of all the parts and the hand assembly of the bag which will be unique and inimitable.
On April 22nd, we participated in the presentation and launch event of the new bag. How did the event go? Was the public feedback positive?
The evening, which began at 9.00 pm, only by personal invitation for the press, entrepreneurs and stylists, in Desenzano del Garda at Spazio Next, took place on the ground floor enjoying an aperitif, and then moved to the upper floor for the real fashion show and presentation of the new line of work bags for women, but also for men, trying to clear this dividing line by transforming it into “fluid”.
A segment strongly desired by all members of the Custom Business team. On Friday evening we presented to the press and everyone present some brand new models, but one in particular, unveiled at the end, called “Movi” dedicated to her and him, a sort of unisex bag, “Fluida” in fact. "A new way of doing business animated by tradition, innovation and our three pillars: 100% Made in Italy, made to measure, sustainability".
How can our readers contact you?
Here are our press contacts.
Vito Di Lorenzo +39 3296493353
Email: info@custombusiness.eu
Website: www.custombusiness.eu