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MICAM Milano 94: 18-20 settembre 2022

The next edition of MICAM will be held from 18 to 20 September 2022, the international footwear exhibition scheduled at Fiera Milano (Rho), in conjunction with Mipel, The One, Homi, Linea Pelle and Simac Tanning Tech. Accompanying visitors, the new chapter of the MICAM campaign, which is part of the MICAM Glass Slipper communication project. Finally the protagonist will meet her Prince. Everything seems to be going well, but at the stroke of midnight she will have to escape to prevent her gaze from fading. Fate? A beautiful happy ending to discover in the live-experience at MICAM. For Siro Badon, President of MICAM Milano: “International trade fairs must increasingly focus on innovative and multimedia content. Having effective communication, able to engage visitors by creating engagement, is now a priority. Fairs, in addition to being an irreplaceable business moment, also represent an opportunity to create a deeper relationship with visitors through images. And our communication campaign represents the best visiting card in the narration of the event ”.

MICAM Milano 2022 Glass Slipper Campaign

The excellences of fashion fairs discover the treasures of history

Fashion has always been suspended between tradition and the future: it builds styles destined to make an era and elevates habits to the history of costume.

I underline the link between art and fashion, between talent and creativity - a heritage not to be forgotten and to be valued - seven trade fairs from the world of fashion were told in the event "the Art of Making Fashion", through significant works exhibited in the Pinacoteca Ambrosiana in Milan.

DaTe, MICAM Milano, Mipel, The One Milano, Lineapelle, (belonging to the Confindustria Moda galaxy), HOMI Fashion & Jewels Exhibition and Simac Tanning Tech, excellences that will all be concentrated in a few days, have thus chosen a symbolic place in the history of art in Milan, the capital of fashion

The value of fashion over the centuries in a game of references between the exhibitions and works exhibited in the Pinacoteca celebrates the happy union between fashion fairs and the cultural event.

Learned about Leonardo's invention, a textile machinery that was combined with the technologies presented today at Simac Tanning Tech.

The reference to the value of the fashion jewel that HOMI Fashion & Jewels Exhibition presents edition after edition. The portrait of Michel de L'Hospital by Giovan Battista Moroni, which stands out for the preciousness of the wide cape doubled in ermine fur that wraps the subject, characterizes men's fashion, always present in all eras alongside the female one. painting.

The One Milano, with its attention to detail, is the event that wanted to be inspired by this painting.

An embellishment and completion of the ancient costumes that synthesize aesthetic research and functionality and that over the centuries has become an expression of creativity and refined craftsmanship. A unique legacy that still guides and inspires the companies that will be present at Mipel today.

Originality, research, sustainability: MICAM Milano 94 presents 12 new Emerging Designers

Great attention on new designers present at the international footwear fair

made in collaboration with the Honegger company.

12 young faces of style, ambassadors of innovation and creativity were selected among the many talents registered in the contest by MICAM and by a jury of experts in the fashion and communication sector which this year saw protagonists: Ernesto Esposito (President of the Jury), Tiziana Fausti (President Tiziana Fausti and 10 Corso Como), Cori Amenta (Fashion Stylist), Alessandro Maria Ferreri (Luxury Fashion Advisor), Giuseppe Ceccarelli (Art Director and Fashion Editor) and Karel Losenicky (Fashion Photographer).

The 12 Emerging Designers exhibit their creations in this dedicated space.

Focus on sustainability in all its dimensions, research of materials and shapes, experience gained in the field, often alongside big brands, make these young people “rare pieces” in the panorama of footwear fashion.

They have created new collections, often treasuring their own life paths.

Emerging designers of MICAM Milano 2022


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